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Thursday Reads: Annenberg, Content Marketing, Cinemagram
Here are some of the things worth reading, viewing, and checking out this week. USC Annenberg released their GAP VII survey of the PR industry a couple of weeks ago, but PR Squared posted a nice...
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Tips for Staying Creative Every Day So New Ideas Will Flow
I’m a creative person by nature. But even I − a brand journalist who is faced with the need to generate new ideas for custom content every…single…day − even I get burned out. You can’t create custom...
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Can Brand Journalism and Ethics Co-Exist?
Do ethics matter in business? Do they matter in journalism? How about brand journalism? Let’s consider a fictional example. “Did you use exceptional measures?” “IF we used sarin, here’s how we used...
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Brand Storytelling Lessons from “Breaking Bad”
So, it’s over. Walter White is gone, the “Breaking Bad” story concluded. Pundits and critics will be discussing the series finale for weeks. But I’d like to focus on something altogether different: the...
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High Quality Content Defined
There seems to be a perception that all content marketers have a common understanding of what high quality content is. But do we really? Is there a common definition of high quality content that we can...
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